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Globalisation is a reality for all – for small and medium-sized enterprises, as well as large multinationals. No longer can any business rely on a safe or stable niche. The free market “gales of creative destruction” are blowing harder than ever – all are affected. Large players have adapted by moving each part of their operation to the most cost efficient part of the globe - albeit Shanghai, Slovenia or Slough - making them more competitive than purely local enterprises. However, going global was never easy and in a world where the old rules don’t apply and the new ones change daily, the investment required and risks involved are much higher. So is participation in
the new world economy only for large multinational corporations? But you do need to adopt a proven strategy for success, to develop the right relationships, be in the right places and make all the right moves. You need in-country knowledge and a local ear, not just to the ground – but also to high-level decision makers. In other words sound advice based on experience, trustworthy contacts and access to local knowledge networks and infrastructure. This is where Oxford Strategic can help... |
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